The new MINI range now available in the Philippines
Customers can experience 7 new variants of the fourth-generation MINI line-up
MANILA, Philippines - MINI Asia and British United Automobiles Inc. jointly announced the availability of the fourth-generation MINI range in the Philippines. The new models showcase an update in design and technology for the MINI 3-Door, MINI 5-Door, and MINI Convertible, as well as MINI John Cooper Works 3-Door and MINI John Cooper Works Convertible.
“Today, MINI is kicking things up a notch in the Philippines with its biggest launch to date. With 7 new variants across the range, there is a MINI for everyone,” said Mr. Willy Q. Tee Ten, President of the Autohub Group. “These cars are premium, urban, and thrillingly playful. No matter which version you choose, you will see a great leap in modern design, technology and pure MINI-ness while staying true to its iconic, classic go-kart design.”
Purify MINI: a new exterior design.
Across the range, a new, reduced and particularly clear design language directs the eye to the essentials. The front design has been completely reworked, with notable highlights such as a larger grille forming a single unbroken hexagon, as well as fog lights being replaced by air intakes. These updates create a more dominant front end for each MINI, as well as improve aerodynamics. The rear has also received significant design updates with model-specific rear apron geometry.
A refreshed interior.
The interior sees the greatest leap in technology and refinement. In line with the new “reduced design” approach, there is less chrome in the interior and a reworking of the dashboard layout. All MINI models receive a new sports leather steering wheel as standard, with a new design of the wheel spokes and a black panel concept for the multifunction controls.
In addition, a 5-inch digital screen behind the steering wheel is fitted as standard. This digital instrument cluster was first seen on the MINI John Cooper Works GP, and is now available on all variants across the range. It displays all driving-relevant information as well as check-control messages and status displays of the driver assistance systems.
The new MINI 3-Door, MINI 5-Door, MINI Convertible, as well as MINI John Cooper Works 3-Door and MINI John Cooper Works Convertible will be available at the MINI Bonifacio Global City, MINI Alabang, MINI Pampanga, and MINI Cebu showrooms. To learn more visit www.mini.com.ph